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Google Search Adv

The importance of being found at the right time in Google searches with targeted and decisive keywords for your business.

Google Search Ads is the primary channel for driving traffic to your website as it targets people who are actively searching online for information about your product or service.

With advertising on the Google search network you can target traffic with precision and aim for a highly performing ROI.

Why paid marketing is important to your business:

Research is how people like you and I discover information on the web.

The most interesting aspect is that through the use of Google Ads (PPC) you are charged only when someone clicks on your ad, so you pay only after the result (click).

Imagine a world where newspaper ads are only paid-for when read. This is the world you are entering when you decide to invest in Paid Search.

Google Ads is used by both large and small businesses to drive qualified traffic to their website and is the primary marketing channel for many businesses.

HERE ARE SOME ADVANTAGES OF GOOGLE ADS:

Immediate Results

With Google Adv and the Search segment, the platform prioritises your ads by placing them before organic ads (SEO). This means your ads are more effective and targeted. The strategies with Google Search unlike the organic part are almost immediate and the display times are very fast.

Budget defined according to your possibilities

You pay what you can afford by setting a daily investment budget directly on the platform.

Personalised Ads

Personalise the creativity of your ads. The text of your ads is essential to attract the attention of your potential customers. There are many aspects to consider, but the goal is always to create an ad as complete as possible, full of information and with a strong “call to action” that encourages the user to visit the site.

Investments in specific and performing keywords (KWs)

Through the use of keywords (KWs) we have the opportunity to be found in the search engine with specific search queries that are closely related to your business. Each keyword has performances that can be monitored in detail. Nothing is left to chance.

Defined target

Google advertising allows you to precisely establish your target by showing your advertisements to potential customers in specific areas you define.

Retargeting

If potential customers have seen your site but haven’t converted, try retargeting to improve your conversion rate.

Why start with us?

Our Strengths

  • Direct experience in the management of ADV campaigns for more than 15 years.
  • Knowledge of National and International Marketsthrough the direct management of online strategies
  • Google Certified Agency Partner
  • Maximum transparency of all results with the client 

Definition of targets

  • Increase in Sales, Orders and Leads.
  • ROI: The ultimate goal for e-commerce is always the ROI target (Return on investment)
  • CPA: Reduction of acquisition costs (CPA)

Our Strategy

  • Analysisand study of data to define the winning strategy
  • Identify business-best keyword lists (KWs)
  • Implementation of the Campaign Structure in a capillary way that best reflect the website.
  • Continuous optimization with detailed reports. We constantly measure and optimize every element of the campaign to achieve higher performance.